Sports & Entertainment

Contributions
Art Direction • Print and digital asset production and delivery • Brand Guideline Creation • High-level creative review

With the launch of Chase’s new sports and entertainment identity,
I was asked to help bring it to life. From developing evergreen assets to making sure partner agencies stayed on-brand, my role
was part design, part guardian of the game plan. The goal was to keep the visuals bold and ADA compliant and ensure our message was consistent and ready for the big leagues.

The ask

The original Sports & Entertainment guidelines were bare-bones and missed essentials like ADA compliance, legal requirements, and CTAs. As I built out the full suite of over 300 ads, I expanded the guidelines into a full system covering color, typography, tone of voice, graphic elements, and a complete map complete with specs for each ad space at every venue. The result is a cohesive visual system and a valueable source of information for internal and external partners.