Social Media

Client
Tim Hortons US

Contributions
Art Direction • Strategy • Concept generation & execution • Photography • Photo retouching • Motion Graphics • Video editing

Tim Hortons came to us with a clear mission: create social content that felt less brand boardroom, more best-friend’s feed.

I teamed up with photographers and stylists to capture drinks and treats that were bright, friendly, and appetizing without that over-styled, too perfect look. The end result? Content that felt organic, a little imperfect, and sprinkled with a sense of fun.

The ask

Content that’s just a little imperfect. It feels real, while still making you crave a donut and iced capp on the spot. Not to mention, increased engagement, a clear sense of brand, and…

The result

+12,000 followers!

PR activations

*

PR activations *

When Tim Hortons rolled out seasonal Limited Time Only products, we turned up the style dial. These PR activations were designed to grab attention fast and spark that “get it before it’s gone” urgency.

SnowBits

A fun spin on TIm Hortons iconic Timbits, Snowbits were a one-day holiday surprise. We created supersized Timbits dusted like snowballs, invited fans to build snowmen, stage “snowball” fights, or just cozy up with a festive treat before they melted away.

Easter donuts

For Easter, Tim Hortons hatched a treat almost too cute to eat: donuts topped with Cadbury Mini Eggs. Our PR content kept it classic, pairing a timeless candy with elements of easter evertone loves: baby bunnies and egg coloring.

Timbit bucket

This activation incorporated imagery as well as reels to build anticipation for this limited product. We leaned into a traditional trick-or-treat aesthetic that perfectly complimented the bucket.

Holiday activations

  • Rankin-Bass inspired donut truck

  • Holiday Gifting spread

    Stocking stuffers!

  • 🎄 + 🍩 = ♥️

  • Timbit croquembouche? Why not?!

  • It's the most wonderful Tims of the year

  • BOUNTIFUL

  • You turkey!

    New List Item

  • Nuts for donuts!

  • Scary good coffee

  • and scary good donuts

  • New List Item

  • New List Item

  • The holidays can be ruff